[Doers Series #6] - Luxury Brands and "OFF-WHITE" Founder Virgil Abloh
Today we’re highlighting Virgil Abloh, Founder of the OFF-WHITE brand, Creative Director for menswear at Louis Vuitton as well as Kanye West’s agency Donda. Virgil was also named one of Time’s most influential people in 2018. We discuss his background, meeting Kanye, the success of OFF-WHITE, and the perfect recipe of social capital and utility for luxury brands to exist.
2:00 - Backstory
6:00 - His first company Pyrex Vision
12:00 - Scarcity, Social Status, Utility
16:00 - His Ikea project
22:00 - Price history
Virgil’s Instagram - https://www.instagram.com/virgilabloh