In this week's Founder Series episode of Reformed Millennials, Joel Interviews Dro Cannabis founder Damir Knezevic.

As many listeners know, we love learning about marketplaces. The intersection of Cannabis and Marketplaces was so fun to learn about. Whether you are interested in the Cannabis market, or more interested in how a founder navigates one of the most heavily regulated industries in the world, this is the interview for you.

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Big Idea: Taking Cannabis Digital.

Edmonton-based Dro is an e-marketplace that centralizes licensed producers, retailers, and clients on one platform. Damir and his team are making it simple and easy for brick-and-mortar retail to expand their customer reach.

Over 3600 products to choose from:

• Dried Flower,

• Concentrates,

• Edibles,

• Pre-Rolls,

• Vapes, and more.

How does the DRO cash register ring?

1. Annual Subscriptions with a custom fee structure for their partners.

2. 5% of the pickup order subtotal

3. pay-per-click model

DRO vs. The Compeition

Reformed Millennials Take

Many of the smaller retailers don’t have the capital to build out an online presence. Nor do they have the time to maintain it. This has presented an opportunity for Dro.

Retailers need customers and developing a brand in a market flooded with competition is difficult.

The Cannabis marketplace is still very early and as the Canadian government learns about what works and what doesn’t, we are going to see many changes and iterations of policy. And for founders and entrepreneurs that are willing to move fast and break things, there is going to be a lot of money to be made.